Whether you are an experienced sales person or if you have been doing it for several years, it never hurts to get back to the basics and review some of the more basic selling tips that lead to success. Here are four basic selling strategies that are proven to work, but you may have strayed away from them over your years of experience.
Listen to Your Customers
When you were a kid, your mom probably told you that you have two ears and one mouth because you're supposed to listen twice as much as you speak. Little did you know that she was giving you one of the most basic tips for being a successful sales representative. You may be tempted to talk too much and get a lot of information into your sales presentation and when you're nervous, this temptation is even greater. But customers want people to listen to their questions, concerns and issues. If you let your clients talk twice as much as you do, you will likely see your sales figures increase.
Know What You're Selling
Few things can hurt a sale than saying "I don't know" too many times. Using the phrase a couple times is fine when your clients are asking questions, but saying it more than that will make you look like you don't know the product you are selling. Even telling your customer that you will get back to them with the answer can be damaging because in the meantime, they may find another agent to deal with who does know the product.
Have Fun Selling
When you are passionate about what you are doing and the products you are selling, your customers and clients are going to see it. But if you don't really believe in the products or if it seems like a chore for you, they will see that as well. What type of salesperson would you rather buy insurance from? This may take some time to get accustomed to, but it will dramatically change the way your clients look at your and the products that you are trying to sell to them.
Don't Make Excuses
Take responsibility for your low sales figures. If you aren't having sales success, take it as a sign that you should make some changes in your strategies. Don't blame the economy or the prices of the products or anything like that. Blame your strategies or another characteristic that could be holding your individual performance back so you can see where you're going wrong and get on the right path.
Implementing these four rudimentary strategies and techniques into your sales presentations and discussions will help you become a better sales representative and increase your overall success.
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